
Flying between Helsinki, Prague, Milan and Geneva to fulfill with purchasers, Nathan Sheets, Citigroup’s prime economist, has a chicken’s-eye view of how tariffs are reshaping the worldwide financial system.
However on the bottom, he warns, the results of President Donald Trump’s renewed tariff wars are displaying up in methods that may hit common People the toughest.
“We haven’t seen tariffs at these sorts of ranges in the US for a lot of a long time,” he informed Fortune whereas en path to Zurich. “And so an implication of that’s that we’re studying about how tariffs have an effect on the financial system in actual time.”
Sheets, who additionally served in former President Barack Obama’s administration because the U.S. Treasury’s prime financial diplomat, estimates that U.S. shoppers are at present bearing about 30% to 40% of tariff prices—however that quantity is poised to rise to round 60% as corporations run out of room to soak up greater import costs. “Companies can solely take up a lot,” he stated. “They’ll have to push extra by to the patron.”
Sheets isn’t alone amongst Wall Avenue economists in arguing this. Earlier this week, Morgan Stanley’s chief economist Michael Gapen argued that corporations have been absorbing the hit as a lot as they will, and tariffs have successfully been a “tax on capital,” at the very least up to now.
That pass-through is already beginning to seem within the knowledge, Sheets added, although inconsistently. Items inflation in a number of classes has accelerated because the tariffs took impact earlier this 12 months: audio tools up 15%, furnishings and bedding almost 7%, instruments and {hardware} round 4%.
Most of these are imported merchandise—issues that present up in your family, not your grocery cart, he stated.
A sluggish squeeze
Sheets believes that retailers will cross by the tariff results subtly, by key “pricing home windows” when they’re already prone to be elevating costs, comparable to throughout vacation buying season and the brand new 12 months.
Corporations can afford to try this, he stated, as a result of they stocked up on stock earlier than tariffs had been imposed and have been drawing down these cheaper provides. However that cushion is working out.
“We’re beginning to see it,” he stated. “By spring, it’ll be extra seen within the knowledge.”
The economist stated corporations are strolling a nice line: Shoppers are nonetheless “fatigued” from post-pandemic inflation and will not be in a temper to tolerate one other wave of value will increase, however corporations can’t preserve consuming the prices perpetually.
“One factor you wouldn’t wish to do is increase your value, make your prospects mad, after which have the tariffs regulate downward,” he added. “In order that they’re judging rigorously their capability to cross it by, and the timing during which they do it.”
The manufacturing mirage
The second means tariffs might play out, Sheets warned, is thru a type of snake-eating-its-own-tail impact: hurting the identical U.S. manufacturing base they’re meant to guard.
“There’s a basic actuality right here,” he stated. “Wage charges in the US are comparatively excessive. For those who’re going to make use of U.S. labor and pay them aggressive wages, there are simply sure varieties of producing actions which are very tough to do profitably.”
That, he argued, is why so many roles shifted to China and Mexico over the previous 40 years—and why tariffs could carry factories again, however in a “very capital-intensive” means: assume automatons, no more staff.
“Companies will say, ‘I can’t afford to pay U.S. wages for this exercise, so I’m simply going to totally automate it,” Sheets stated. You carry again manufacturing, you carry again funding—however you don’t carry again almost as many roles.”
Trump, on “Liberation Day,” promised to usher within the “Golden Age” of producing and reshore manufacturing by his tariffs. However Sheets argues that he would possibly’ve simply accelerated the push to automate factories by AI and superior robotics, which make it simpler than ever to run a manufacturing facility with fewer folks.
“We noticed this with the pc revolution,” the economist stated. “Some jobs vanish, new ones emerge, however they’re not the identical jobs.”
A fragile world order
Sheets stated that for now, most U.S. allies are taking a “wait and see” strategy reasonably than retaliating with their very own tariffs, largely as a result of they nonetheless rely upon entry to the American market.
However he warned that if extra nations comply with Washington’s lead and begin weaponizing tariffs, the worldwide buying and selling system that’s outlined the postwar period might start to fracture.
He compared the situation to the early Thirties, when the Smoot-Hawley tariffs triggered widespread retaliation and a collapse in world commerce that worsened the Nice Melancholy. Again then, the world turned inward, and the consequence was “devastating,” he stated. He cautioned that, thank goodness, different nations aren’t following the U.S. lead—up to now.
Nonetheless, Sheets stated he thinks there’s room to rethink—not abandon—the financial order that’s held for many years. World leaders did it about each forty years—within the Nineteen Forties, they got here up with the IMF and the World Financial institution, and the within the ‘80s and ‘90s with the event of the WTO.
“Perhaps it’s time to do extra deep eager about how we are able to have an efficient world buying and selling system,” he stated.

