Particular person Protection Well being Reimbursement Preparations (ICHRAs) are rising, although at a comparatively gradual tempo. They permit employers to supply their staff with tax-free cash to allow them to buy their very own particular person medical insurance plans.
Throughout a Monday session on the HLTH Conference in Las Vegas, Centene CEO Sarah London shared her ideas on ICHRA, calling it the “way forward for particular person medical insurance.”
“For me, the underlying thesis [of ICHRA] was pushed by a perception, whether or not you’re speaking about medical insurance or well being care consumption broadly, that people are going to demand an rising quantity of company of their well being care journey,” she stated. “They’re going to need entry rapidly, conveniently.”
She added that ICHRA permits staff to choose the plan that really works greatest for them. This compares to conventional group insurance coverage, the place an organization with 1000’s of staff might solely have a number of choices for medical insurance.
In 2026, Centene is definitely planning to supply ICHRA to all its staff in Indiana, and London will be part of the person market herself to check this selection, she famous.
“Simply take into consideration me. I’m a 45-year-old lady, comparatively wholesome. Till Saturday, I hadn’t gone to the physician this yr, and so I can let you know the quantity I’m paying for medical insurance is means overpaying for the precise price of the care that I want,” she stated, noting that with ICHRA, she might as a substitute buy an insurance coverage product on the person change that may be extra personalized and extra reasonably priced.
The session’s moderator — Christina Farr, managing director at consulting agency Manatt Well being — famous that there hasn’t been a lot information on the market that exhibits how many individuals are literally enrolled in ICHRAs for the time being, however London stated it’s seemingly within the tons of of 1000’s.
ICHRAs are based mostly on laws that was launched throughout President Donald Trump’s first time period, and momentum was seemingly “stymied” throughout Covid, she stated. That stated, ICHRAs are rising, primarily amongst smaller corporations that haven’t been in a position to provide well being advantages earlier than, whereas bigger employers have been extra skeptical.
“I believe you’ll be able to safely say it’s going to be a drip, drip, flood. And the true query is, when and what drives the inflection? … I do suppose it’s going to take some greater title corporations to step into it,” London stated. “And we actually want the infrastructure. We’d like the startup corporations which can be on this house to essentially step in and be sure that the navigation expertise, the buying expertise, and simply the lived expertise with the ICHRA administration is as seamless as doable and that may assist drive momentum.”
It’s value noting, nonetheless, that not everyone is so bullish on ICHRA.
“I actually surprise if any of those ICHRA evangelists have ever purchased a person well being plan?” stated Ari Gottlieb, principal of consulting group A2 Technique Corp, in a LinkedIn post. “What they’d discover, typically, are plans which have Medicaid-based, restricted supplier networks, with most missing out-of-state protection and excluding main well being techniques.”
Photograph: HLTH Inc.

